Business model CANVAS
Before starting new project, we had to describe the idea and see if it is actually can work. First task for implementers of this startup - international volunteers Daria and Kyrylo - was to finalise the CANVAS model.
Next step was to visualise idea in SWOT analysis. It helped to concentrate on weak points and find solution for them. That was a good and right start of doing it!
Logo & Cover
Logo – a face of the product. From the very beginning customer should find in it what he needs: a Piece of Latvia in hands. Logo is also a cover for the actual box: bright, which it taking your attention.
Cover also include information about international project "Grow, Latvia!" and mention of Erasmus+ programme.
Marketing & Strategy
After discussions and brainstorming we found two main platforms for promotion: Facebook and Instagram. This platforms connect millions of potential customers from our target regions. The content must describe what we do, who we are, how we did it, etc.